PeopleUp provides pragmatic leadership and people (HR) advice and expertise: driven by psychological insight and the best evidence available on what works.

We work directly with startups, scaleups and mature tech firms. These clients value the combination of deep people expertise and startup experience that makes us the ideal partner.

Rich is also sought after as a freelance expert by global - market leading - coaching and leadership consultancies. Their corporate and established clients value his insight, creativity and ability to challenge their thinking.

Current and past clients and partners include:



  • Development - using tools such as the “Psychology for Performance Workshop” to raise leaders’ self-insight and drive development

  • Assessment - evaluating the psychology and leadership approach of key individuals to help businesses make better people decisions - for external hires or for promotion

  • Performance Coaching - working 1:1 and with teams to improve leaders’ performance and meet goals

People (HR)

  • Performance and Engagement - using the tools available - reward, feedback, manager skills - to optimise individual and team engagement, discretionary effort and performance

  • Talent - spotting and developing talent, whether internally or externally

  • Wellbeing - designing and delivering tools and approaches that help people thrive at work

  • Culture and values - helping businesses articulate and live their values, and create cultures that are great for companies and customers